Boycotts Only a Fraction of Total Facebook Revenue #infographic

Boycotts Only a Fraction of Total Facebook Revenue
More companies cancel their Facebook advertising campaigns in the context of the #StopHateForProfit boycott, a movement to hold social media and tech companies like Facebook accountable for hate speech and online harassment on their platforms. While large companies like Target, Microsoft, Starbucks and others are removing ads from Facebook, the revenue data for the social media giant shows just how little it affects the overall advertising profits of the company. 

According to the Wall Street Journal, in May, the top eight boycotting firms made up just $57 million of Facebook's advertisement revenue. Microsoft, the biggest, spent about $10.4 million, and Starbucks was close behind with about $8.1 million. Those top eight were just over 10% of what the top 100 U.S. advertisers spent a month on Facebook. Compare it to $34 billion – what Facebook made out of both the U.S. and Canada businesses in 2019. Globally, Facebook alone made almost $70 billion in advertising revenue in 2019.

While large companies boycotting Facebook are attracting news headlines, these numbers show that they have very little impact on the company 's overall advertising revenue.

The Wall Street Journal also showed that 76 per cent of Facebook 's total $69 billion in global advertising revenue comes from small to medium-sized enterprises, with just 24 per cent coming from large corporations and corporations.

Boycotts Only a Fraction of Total Facebook Revenue #infographic


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