Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

Facebook Stands to Lose Most in Social Media Ad Exodus
Starbucks became the latest company to hit the social media advertising pause button on Sunday, joining the ever-growing list of big brands that removed their advertisements from social networks, and Facebook in particular, in an effort to advocate for more action against hate speech by social media firms.

"We will suspend ads on all social media outlets while we pursue conversations internally, with our media partners and with civil rights groups in an attempt to avoid the dissemination of hate speech," Starbucks wrote in its official announcement of its decision, which places the coffee chain alongside businesses such as Coca-Cola, Unilever, Verizon, Patagonia and Levi's, to name a few. Like the other businesses listed above, Starbucks has not officially joined the "Stop Hate for Profit" campaign, which highlights Facebook's lack of action against hate speech , especially during recent racial justice protests in America.

Although many businesses have avoided advertising on social media entirely, Facebook is actually facing the brunt of the boycott, which is seen as the epitome of what is wrong with social media these days. As our chart reveals, the company's advertisement revenue amounted to nearly $70 billion last year, dwarfing the advertising revenues of its social media rivals.

Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

Source: www.statista.com

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