B2B Lead Generation Statistics via Email Marketing #infographic

B2B lead generation is the basic step followed by the sales or marketing process. It deals with gathering information about potential clients, such as company name, email address, contact number, and other data, so that advertisers can connect to such high-end consumers at the right time.

The right lead generation process is to feed for the output of a good number of sales in any B2B organization. Email marketing is one of the most effective strategies for hitting the best B2B prospect, as 4.24 percent of email marketing visitors would purchase from search engines compared to 2.49 percent.

Source: www.tdinsights.com

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