B2B Content Marketing Benchmarks, Budgets and Trends 2020 #infographic

Content marketing is a vital part of B2B marketing. Good content helps develop brand experience, increase visibility, highlight insights, and create long-lasting consumer relationships.

According to a recent study by the Content Marketing Institute, 90% of the top-performing B2B content marketers put the information needs of their audience first, rather than simply transmitting the message they would like to communicate.

It is only one of the very main B2B advertising patterns outlined in this report, which highlights a variety of critical factors regarding your approach to content marketing.

Source: digitalmarketing.grazitti.com

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