The Offline Revolution B2B Direct Mail #infographic

Workflows, sequences, or playbooks...however your agency labels them, there may be a 61.5% hazard that direct mail isn't always a step or mission within.Are income and advertising and marketing groups having so an awful lot success in digital channels that they simply push aside leveraging direct mail?

Or, is it the feasibility of the use of mail in their approach? Regardless of the case, income and advertising reviews have disclosed a number of blessings for the usage of direct mail for B2B purposes.For instance, direct mail has an common open charge of 80-90% and generates 5-9 instances the responses as emails (2018 DMA Response Rate Report).

Just sending one introduction brochure to assist kick-off an outbound sequence can create a extra straightforward connection than any digital channel ought to yield. There's neurological research that show this: bodily commercials triggering a greater emotional section of our talent related with longer-lasting impressions, main to greater company recall.

Check out our infographic under for extra motives why B2B businesses may additionally choose to think about becoming a member of the offline revolution.

Source: blog.postal.io

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